To exceed expectations of all our Stakeholders – We greatly value our Customers, Associates, Suppliers, Shareholders and Community at large, and pledge to support a safe and clean environment on our island.

To our Customers:
Provide a wide selection of appealing and nutritious locally farmed products in a convenient and affordable way.  

To our Associates:
Create a nurturing work environment for our Associates, by acknowledging the value of each person’s contribution to our growing company. We will entrust them with responsibility, treat them with respect, facilitate personal and professional development, and provide them with a competitive, merit-based compensation.

To our Suppliers:
Build and sustain fair and honest relationships and to be a trusted and dependable sales and distribution partner.

To our Shareholders:
Exceed the expectations of our Shareholders by delivering commendable returns on investment and by being an enduring, successful, and profitable company.

To our Community, the environment and our island:
Be an outstanding partner in the communities where we live and work, supporting them economically, and making meaningful contributions to the quality of life.